Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.
Identify your brand character from our list and connect instantly with your audience.
The 12 brand archetypes all successful businesses are built on
Critics have described Lucas Foglia's photos as 'highly lyrical', 'arresting' and 'durably memorable'.
We spoke to Lucas about the knockout storytelling in his Frontcountry project.
'Provoke interest and fantasy' – how photographer Lucas Foglia tells stories
Conflict is the heart of every story. If the hero doesn't struggle, why should we care what happens?
As the storyteller, you simply choose who or what is being battled.
Master the 4 types of conflict to make your stories gripping
We all know that those first crucial moments with someone new have the potential to go horribly wrong.
So we sought expert advice on creating a top-notch first impression.
Make any stranger your BFF with our first impressions masterclass
If you want to make your hero shine, put some polish on the baddie.
How to create the perfect villain
Introduce people to VideoScribe and you could earn up to £400 a month.
About the VideoScribe affiliate scheme
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